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AJAC names 2017 Toyota Prius and 2017 RAV4 Hybrid its green vehicles of the year

Fuel-efficiency is one of the most important considerations for many buyers when looking for a new vehicle. That’s why the Automobile Journalists Association of Canada (AJAC) launched the Canadian Green Vehicle of the Year and Canadian Green Utility Vehicle of the Year awards last year. This year, two Toyota models, the 2017 Toyota Prius and new 2017 Toyota RAV4 Hybrid, took home both awards.

AJAC’s green vehicle awards aim to recognize vehicles that stand out in their respective segments as well as in the rest of the industry because of their efficiency, fuel economy, and green technologies. The vehicles are tested during a week-long event held in October, and each eligible model is tested in similar conditions in order to ensure fairness.

"Our panel of 60-plus voting journalists sequentially drives every vehicle in a testing category, and their scoring is combined with objective data like cargo space, braking test figures and emissions. Scores are weighted for relevance to the vehicle category in question," says CCOTY Co-Chair Justin Pritchard.  "Our Canadian Green Car of the Year and Canadian Green Utility Vehicle of the Year entries are selected from amongst standard entries that meet specific fuel efficiency criteria. Our voting panel casts a separate ballot for these models, focusing on Green characteristics including range, recharge/refuel time and price. That's combined with the overall CCOTY score—that is—how the vehicle stacks up to its competition. Today, Green cars come in many shapes and sizes, and this testing process ensures we take that into consideration".

Fuel efficiency combines with safety

Introduced to the market this year, the latest Toyota Prius has an average fuel economy rating of just 4.4 liters per 100 kilometers in the city while the new 2017 Toyota RAV4 Hybrid has a posted fuel economy rating of just 6.9 liters per 100 kilometers in the city. That’s not bad at all considering that the RAV4 Hybrid can tow up to 795 kilos.

The 2017 Prius starts at just $27,190 while the 2017 RAV4 Hybrid starts at $34,455. Both models feature Toyota’s Safety Sense suite of active safety technologies as standard. These include adaptive cruise control, pre-collision system with pedestrian detection, lane-departure warning and adaptive headlights.

"Toyota is committed to maintaining its leadership position in designing, engineering and building environmentally-advanced vehicles that meet the many demands of today's drivers – which is why the 2017 Prius sets new standards for efficiency and emissions even as it provides owners with more style and driving fun," said Cyril Dimitris, Vice-President, Toyota Canada Inc. "We're delighted that members of AJAC agree, and thank them for this important award."

To learn more about the 2017 Toyota Prius or the 2017 Toyota RAV4 Hybrid, contact us today at Kingston Toyota!


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